+

Sports and casual clothing company Billabong are a reputable brand in surf, skate, wake and snow wear worldwide. Two years ago we starting working with the New Zealand arm of Billabong Australia to brand and develop an annual clothing range that talked directly about New Zealand-ness.

Fresh Produce synthesised the concept of inspiring youth with a ‘grow your own, do it yourself’ kiwi mantra. Both the look-book, in shop displays and tee-shirt designs celebrate what it means to be part of a greater kiwi iwi. With our ethos of bridging the gap between emerging and established practice we worked with a small a group of students and graduates from Unitec, NZ.